The resized label and positioning reflects a more modern look. The use of the bird logo device is symbolic of both the natural countryside setting of the vineyard and the owner's interest in avifauna. The label was purposely design to be immediately eye catching with the use of the distinctive gold logo. It also retains a modern fresh feel with the use of bright blue and modern typography.

The Domaine Virginie La Grange brand is a consistently successful brand within this producers range. The brand is sold in the U.K. and Europe with increasing sales in the Far East.