To promote the authenticity of this brewery, we used the name of the founder August K Damm. A gold seal device portraying his image was created to endorse both heritage and standing. Further endorsement was made at the base of the label informing the consumer of the use of the original recipe, brought by the founder to Barcelona from Alsace in 1876.

This premium beer provides a valuable extension to the range of this prolific Spanish brewery. The successful design has enabled the product to compete with the well-established foreign imports in Spain, whilst also creating a product that could compete with the more famous brands in the global market place.