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To design a modern wine label for a new wine from the developing vineyards of Romania. Undoubtedly the challenge for Annette Scarfe Design Europe was to create a brand from a comparatively unknown vineyard based in a largely overlooked wine producing country. The brand would also have to compete in the developed European consumer markets.
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The brand name Chateau Sarati was created purposefully strong and bold via the separate graphic entity. The brand conveys great confidence and surety reflecting the undeniable quality potential of the Dealu Mar wine region of Romania and the skills of this particular wine maker. The illustration of the vast countryside vineyards running alongside the southern foothills of the Carpathian mountains, further projects the dedicated intentions of this wine producer.
This brand has been received with a great deal of admiration from both producers and distributors. Sales of the Chateau Sarati wine continues to expand in Europe.
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