The client Arco Bodegas & Bebidas Spain wished to create a premium differential within their popular Berberana range of wines. The Reserva and Gran Reserva products were selected to provide a premium sector of the range.

The design encompassed the use of an award certificate to enhance the noted recognition of the wine. The label also accredits the founder and history of the vineyard - Mr Berberana of 1874. The Vina Alarde sub brand creates a separate product entity whilst the prominent Berberana name ensures a consistent brand presence.

Since its launch the new design has been accredited with the increase in sales.