The Smirnoff Flavours range culminated after a great deal of conceptual work with the core brand, the proposed flavours and colours. Retaining all the brand equities of the parent brand, we were able to create strikingly attractive labels that conveyed the exciting flavours of the product. The use of frosted bottles and metallic papers enhanced the iced cold refreshing nature of the product, whilst the photographic representation of the flavours reflected the essence and freshness of the actual flavour.

Smirnoff Flavours is a strikingly attractive and distinctive brand extension that has met with great success. Further developments and extensions of this range have led to a global brand presence.