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To design a special Christmas packaging for the Sandeman Signature Port. The Christmas packaging for many brands within this sector represents a strong opportunity to reinforce its brand identity at the most sales intensive period of the year. Annette Scarfe has had the privilege of working with the Sandeman brand for many years.
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The simplicity of using the famous brand logo "The Don" in a bold manner is a reflection of the strength of the brand identity and the confidence of the designer. The packaging used the bright festive red colour as a background to the distinctive Sandeman icon to create a strong visual shelf impact.
Founded in 1790 the Sandeman brand continues to lead the way in the production and global distribution of Ports and Sherries. Furthermore the brand continues to build on its reputation of innovation in marketing and design.
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