 |
Established in 1765 Hennessy has become the leading producer of fine Cognac globally. The brief was to design a brand product targeted specifically towards the Japanese market. Traditionally the Far East and specifically Japan have been a key markets for Cognac. This brief was given to the designers at a time when the Japanese economy was facing a severe downturn and consumption of high priced spirits was on a decline. The brief was to design a product that the market could consume, more economically, at home.
|
|
It is paramount for a brand of this stature and heritage to maintain its standing and quality. Utilising the recently redesigned Hennessey brand identity and the name Privé to reflect a private reserve / personal feeling to the product, we were able to create a brand product of tradition, stature, appeal, recognition positioned for the home consumption market.
The Hennessy Prive brand fulfilled exactly the targeted aim of the producer at a specific time. The design is a perfect example of our designer's ability to project the brand's culture and heritage to adapt to a rapidly changing consumer market without losing any brand appeal or without sacrificing the quality perceptions.
|
|
|
